Are you sure that link, attachment, or “special holiday offer” is safe to click?
The holidays bring festive emails, online deals, shipping updates, travel confirmations, and a flood of cybercriminals hoping you’ll click before you think.
While businesses invest in firewalls, EDR, MFA, and vulnerability management, one weakness remains hard to patch: human impulse.
Every year, attackers rely less on technical exploits and more on behavioral ones – curiosity, urgency, trust, distraction.
This is why developing a little “click self-control” is one of the simplest and strongest defenses your business can adopt this season.
As Bruce Schneier famously said:
“Amateurs hack systems. Professionals hack people.”
And the holidays are the busiest season for hacking people.
Why Self-Control Matters More During the Holiday Season
Cybercriminals know the season brings:
- More online purchases
- More email receipts & shipping notices
- More travel confirmations
- More gift cards & donation requests
- More distracted employees
- More urgency (“Limited Time Offer!”)
According to the FBI’s Internet Crime Complaint Center (IC3)1, non-payment and non-delivery scams cost victims more than $309 million in 2023, with credit card fraud adding another $173 million in losses, a surge the IC3 says typically spikes around the holiday shopping season.
Gift-card scams surge during the holiday season, and according to ScamWatchHQ2, gift cards have now become America’s #1 payment method for scammers, with victims losing thousands per incident and Target gift cards leading to a median loss of $2,500 per victim.
This isn’t new but their tactics get sharper every year.
That’s why proactive awareness is just as important as proactive patching.
Before You Click, Ask Yourself These 7 Questions
Think of this as your personal “holiday phishing checklist.”
A few seconds of self-control can save hours (or days) of cleanup.
1. Was I expecting this email?
Unexpected package updates, invoices, or warnings are the most common lures.
If you didn’t request it, be suspicious.
2. Is the sender’s email address correct?
Attackers change one letter, add a hyphen, or mimic a known domain.
3. Is the message trying to create urgency?
“Act now!” “Your account is closing!” “Final notice!”
Urgency is a manipulation tactic – pause.
4. Does the link URL match the company website?
Hover, don’t click to preview the real destination.
5. Does the attachment make sense?
Invoices you weren’t expecting, PDFs from unknown senders, or ZIP files are red flags.
6. Is there poor grammar, odd phrasing, or formatting issues?
These inconsistencies often indicate automated or international phishing campaigns.
7. Should I verify another way?
Call the vendor, log in directly, or ask your IT team.
A 10-second check prevents a 10-hour incident response.
Self-Control Isn’t Just Personal. It’s Part of Cyber Hygiene
Just like vulnerability patching reduces system risk (see: Why Vulnerability Management Is a Must, Not a Maybe), click-control reduces human risk. The single largest cause of breaches worldwide.
And frameworks like CIS emphasize user behavior and training as a core control area (see: Cyber Frameworks for Small Business Risk Management).
Technology creates guardrails but your decisions seal the gaps.
The Human Layer of Security: Why Cybersecurity Training Still Matters
Even with strong technical controls in place – MFA, EDR, patching, and vulnerability management cyberattacks still overwhelmingly begin with a single user action. A rushed click. A convincing phishing lure. A fraudulent invoice that looks legitimate.
This is why cybersecurity training remains one of the most critical layers in any security program.
Cybercriminals know that exploiting software takes work, but exploiting a distracted or stressed person is fast, scalable, and incredibly effective. And during the holiday season, when inboxes are fuller and workloads are heavier, attackers see their best opportunities.
Training helps employees slow down, recognize red flags, and apply self-control in moments where urgency, distraction, or emotion could override judgment. That’s why modern cybersecurity frameworks, including CIS and NIST explicitly highlight user awareness and behavior as core controls.
You can have best-in-class tools, but if your people aren’t trained, your environment isn’t protected.
Cybersecurity training isn’t a once-a-year presentation. It’s an ongoing program of phishing simulations, seasonal reminders, and practical examples that help employees build good habits even during high-risk periods like the holidays.
FAQ
1. What is the most common holiday cyber threat?
Phishing disguised as shipping notifications, invoices, gift card requests, or order confirmations.
2. Does MFA protect me even if I click a bad link?
It helps but it doesn’t prevent credential theft scams. Always verify before entering passwords anywhere.
3. Are businesses more at risk during the holidays?
Yes. Staff is distracted, understaffed, and busier – perfect conditions for attackers.
4. What should I do if I clicked something suspicious?
Disconnect from the network and notify your IT provider immediately.
5. How can I reduce accidental clicking across my organization?
Awareness training, phishing simulations, clear policies, and strong reporting practices.
Ready to Strengthen Your Human Layer of Defense?
Go West IT can help you build a cybersecurity training and awareness program tailored to your business.
Contact us today to learn how we can reduce human-layer risk and keep your team protected year-round.
Citations
- FBI – Holiday Scam Advisory
